life: In 1948 LIFE photographer Martha Holmes captured the most cheerful ‘cult’ you’ll ever see — ‘Who was this Cape Cod Cult?’  You may be wondering… Let us introduce you to the Activationists. Pictured above, Activationists gather at their Provincetown “headquarters” — an enormous piece of driftwood — in 1948. LIFE.com offers a eulogy for and heartfelt celebration of the short-lived, playful, and (evidently) exhilarating phenomenon. (see more photos here)

life:

In 1948 LIFE photographer Martha Holmes captured the most cheerful ‘cult’ you’ll ever see — ‘Who was this Cape Cod Cult?’  You may be wondering… Let us introduce you to the Activationists.

Pictured above, Activationists gather at their Provincetown “headquarters” — an enormous piece of driftwood — in 1948.

LIFE.com offers a eulogy for and heartfelt celebration of the short-lived, playful, and (evidently) exhilarating phenomenon. (see more photos here)